Investing Style
Passive Investing
Passive investing is accepting the average returns and risks of a market. It requires minimal effort to achieve average returns with the market risks you accept. Let the index fund do the work for lower fees.
Active Investing
Most websites are commercial fund managers and independent financial advisors advertising their services. You will need to be convinced that they can truely deliver market beating performance after fees. Let your Active Fund Manager do the work for higher fees.